Web Writing – A Life-Changing Experience
“Write to be found!”
That was the first statement that stuck in my head – “write to be found” – it never occurred to me before. Now I know, if my writing is not found on the web, I’m dead!
- Keep writing simple and to the point.
- Write scannable copy – people do not read the same way as they do books.
- Do not use long sentences.
- Do not use “big” words.
- One thought per paragraph.
- Put yourself in your readers’ shoes and use words they’re searching for.
I discovered writing techniques which are so different from print copywriting. What works in print does not work online – copy has to be re-purposed for online publishing.
Along with the new techniques came the terminology – keywords, SEO, anchor text, links etc. – I find myself speaking a different language. It grew on me and I’m comfortable with it.
I struggle with the “relaxed” tone of voice sometimes, but the more blogs I read and write, the easier it gets. It’s addictive. The first thing I do each morning (after feeding my cat) is scan my social media accounts. Weird!
I’m not a techy; setting up a blog was not on the agenda. I remember getting panicky when I was asked to create a blog and publish it. As I was with putting my first press release online and publishing my first bits of creative writing.
Writing for the web opened a whole new world for me. I would like to bring my passion for food and love for writing together and write for food ezines. I may not be there yet, but I’m closer than I was yesterday!
I knew I would learn different writing techniques but actually seeing my work online is a cultural shock.
Thanks for throwing me in at the deep end, Karen Lotter.